Strike Force
Mobile UA Marketing Campaign
Marvel
The Marvel Strike Force mobile game required a full campaign of assets across multiple channels to promote the cast of famous characters and the amazing gameplay. We worked closely with the marketing team to create concepts to drive user acquisition over an 18-month period. We utilized gameplay footage provided by the developer and combined them with animated title sequences and motion graphics we designed in-house. For delivery, we created multiple versions for various online and mobile ad sizes and performed localization for targeted markets. During our campaign, the game generated $150 million in revenue from over 13.7 million installs. Read what VentureBeat has to say.
During our campaign the game generated $150 million in revenue from over 13.7 million installs.
Credits
Client: Marvel
Agency: FoxNext Games
Post Production: Evolution
Creative Director: Jeremy Poindexter